VERTICAL VIDEO AGENCY

Share knowledge.
Attract customers.

Build thought leadership and grow revenue through educational & entertaining video content

We build social strategies and create
educational vertical videos for brands

Educate

By educating your target audience through high-quality explanatory content, you not only build a loyal audience but drive traffic, build trust, and position your brand as an authority in the industry.

Entertain

Attention is gold—and there’s no way to capture it without some degree of entertainment value. Your message needs to be conveyed through the POV of the viewer, putting them first and entertaining as you share knowledge.

Convert

By educating and entertaining through consistent content publishing, you not only build the asset of an audience, but turn viewers into customers and brand advocates.

views generated

Problems we solve:

  • Video content is the most powerful marketing asset on the internet. An investment in video pays dividends for years as it continues to work 24/7 educating and entertaining your target audience—driving awareness and generating leads.

    But this only works with consistency.

    Without being (and staying) active on social platforms, your content gets lost in the mix and doesn’t drive enough value to justify your investment.

    Growing brands partner with experts dedicated to researching, developing, creating, and publishing high-quality content on a consistent basis, to maximize the value of their content investment.

  • We get it. From research and ideation to shooting and editing, there is a lot that goes into creating high-quality content. And it can be even harder to justify your time investment if you aren’t seeing results.

    Fear not—this is all we do so we do it efficiently and effectively, protecting your time and driving results, fast.

  • There’s an art (and science) to consistently publishing high-performing content. Because this is all we do (and we do it a lot), we know what performs well and how to create it, consistently. Regardless of your industry or subject matter.

    As platforms and algorithms (and people and culture) change, we’re ahead of the curve, producing relevant content that resonates with your target audience.

  • Creating content that turns attention into real revenue requires intention and strategy—and what you publish content about is a criticial piece of the puzzle.

    Just because you get 1,000,000 views doesn’t mean you gain a customer (if the content is about dancing in your office, for example).

    Ideation is a skill that combines research, creativity, and expertise. No matter what you’re an expert in, we know how to take what you know and endlessly generate compelling content ideas that educate and/or entertain your target audience.

  • Trendy content or topics that have nothing to do with your business or area(s) of expertise generate what we call “cheap views.” These videos may perform well on social platforms, achieving millions of views, but they do little to generate qualified leads and grow revenue.

    At onboarding, we work with you to diagnose any current problems—and that includes misaligned topics and content ideas.

  • What good is 10 million views if you don’t have anywhere to send that traffic?

    High-performing video content on social platforms drives viewership, but what you ultimately want is an “owned audience.”

    This means you have a landing page you point traffic to, a compelling reason for them to give you their email address, high-quality content to share via email, and a strong offer to present whenever the time is right.

Process

Onboarding

Our engagement begins with an (in-person or virtual) onboarding meeting to establish goals, key metrics, points of contact, communication preferences, check-in points, and begin initial ideation.

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Asset Collection

After onboarding, our team gets to work on your social strategy and initial content concepts. As part of this, we will collect brand assets, existing content, and any other materials that may be useful during ideation. We will also schedule and execute shoots to capture new, original video content.

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Initial Edits Delivered

Within our first 15 days, you will receive an initial edit for review. This serves primarily to gather feedback and gauge direction. From here, we work to get 4 approved content pieces before publishing begins.

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Publishing Starts

At the start of our second month working together, we will begin publishing your video content to social platforms, gathering data, and optimizing our strategy to capitalize on our highest-performing topic areas. This is an ongoing process.

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